A competitor made the decision easier.
You lost work to a competitor you consider less qualified, and you suspect their website helped the client decide.
Site Audit
Your website may be the reason good clients hesitate.
The Site Audit is a structured review of your existing site: a senior outside opinion on why it is not winning the work it should, and what to change first.
Who this is for
You know something is wrong. You want to know what, before you spend anything fixing it.
Most audits are commissioned at one of three moments.
Traffic arrives, enquiries do not.
People visit the site, but the contact form stays quiet and the right prospects do not take the next step.
The practice has changed.
The site feels off, but you want outside judgement before committing to a larger project.
If none of these sound familiar, you probably do not need an audit yet.
The problem it answers
You cannot read your own website the way a prospect does.
You know too much. You fill the gaps automatically, forgive the outdated page, and skip past the homepage you stopped seeing years ago. A prospective client does none of that. They arrive with one question, is this who we should speak to, and your site has a few minutes to make the answer obvious.
Automated tools cannot answer that question either. A scan can tell you a page is slow. It cannot tell you that your homepage describes the practice you were five years ago, that your service pages list capability without creating preference, or that a competitor's site is making the choice easier than yours.
That is the gap the audit closes: not a score, a diagnosis.
What you get
A written report in plain language, and a one-hour call to walk through it.
The report covers five areas, in order of commercial weight.
Positioning
What your site says you are, what it should say, and where the two diverge.
Path to enquiry
How the site moves a serious reader from arrival to contact, where that path breaks, and which pages carry weight they cannot hold.
Competitive context
How your site reads next to the competitors you actually lose work to, and what is making their case easier than yours.
Search foundations
Whether future clients can find you for the work you want to be known for, and what is technically in the way.
Technical health
Speed, stability, and the technical issues worth fixing, as evidence supporting the diagnosis.
Priority
Every finding comes with a judgement: what is working, what is not, what to do next, and in what order.
The report is yours. It is written to be useful whether you act on it with us, with your own team, or with another developer entirely.
How it works
Four steps, little of your time.
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You get in touch.
Tell us about the practice, the site, and what prompted the audit.
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We confirm fit.
The audit is built for professional services firms and independent specialists. If it is not the right next step, we will say so before you spend anything.
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We review.
You answer a short set of questions and share access where useful, such as analytics. Then the work is ours, not yours.
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You receive the report, then we talk.
A written report first, followed by a one-hour walkthrough call for questions and priorities.
Cost and scope
EUR 1,500, fixed.
No hourly billing, no estimate that grows. You know the full cost before you commit, and the deliverable is the same for every client: the written report and the walkthrough call.
Where it can lead
Where the audit leads to a Repositioning Project with us, the EUR 1,500 is credited against the project fee.
What it is not
The audit is a review, not a rebuild. It does not include implementation, new copy, or strategy work beyond the review itself. It is not a backlink analysis, and it is not a sales presentation dressed as a report.
Common questions
The questions worth answering before you commission the audit.
Will this turn into a sales call?
No. The deliverable is the report and the walkthrough, and both are complete in themselves.
Will you understand our sector?
We work with professional services firms and independent specialists: law, consulting, advisory, accounting, and senior practitioners.
What if the site is mostly fine?
Then the report says so, tells you what to protect, and flags the few things worth improving.
How much of our time does it take?
A short set of questions at the start and one hour for the walkthrough call. The review itself is our work.
Next step
Tell us about the site. We'll tell you whether an audit will help.
No pitch. No obligation. If the audit is not the right next step, we will say so in the first reply.