The emphasis is wrong.
The practice has grown, specialised, or moved upmarket, while the site still reflects an earlier version of the business.
Repositioning Project
Your practice has moved on. Your website is still introducing the old one.
The Repositioning Project is a full-service website rebuild: we work out what you now need to be known for, then build the site that makes it obvious.
Who this is for
The practice changed. The site did not.
A Repositioning Project usually starts at one of these moments.
Your reputation has outgrown the site.
The work you win by referral, and the specialism you are known for, is nowhere on the site that strangers find.
You are launching something new.
A new service, specialism, or practice needs a web presence that supports the move from day one.
If you are not sure the site is the problem, start with the Site Audit instead. It will tell you.
The problem it answers
It looks like a design problem, because design is the part you can see.
The site looks dated. The homepage feels flat. Competitors look sharper. So the natural conclusion is a redesign.
Sometimes that is true. More often, the visible problem is the symptom. The work has changed, the clients have changed, the reputation has changed, and the website is still describing the practice as it was three years ago.
A redesign changes how the site looks. A repositioning changes what the site makes clear: who you are for, what you should be known for, and why choosing you is the obvious decision.
What you get
One engagement, from positioning to launch, with nothing lost in translation.
The project moves from commercial clarity to a live site built around that clarity.
Positioning
We work out what the practice has become, which clients it should be winning, and what the site must make obvious.
Site architecture
The position becomes structure: what appears first, what gets cut, which services carry emphasis, and where the proof sits.
Copy
Every page is written to make the case in your voice, not filled with placeholder text to be replaced later.
Design and development
Design expresses the position, and the build keeps it fast and stable on every device.
Search foundations
Technical SEO, schema, migration, and redirect mapping are handled inside the build.
Launch and handover
A full checklist, a plain-language handover document, and your first month of the Maintenance Plan included.
Eight to twelve weeks from kick-off to launch.
How it works
Strategy is signed off before design. Design is signed off before build.
You always know where the project stands.
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Fit call.
Thirty minutes with Patrick to understand the practice, the trigger, and the commercial goal.
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Proposal.
The brief restated, the approach, the scope, and the terms. Short, specific, and priced.
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Discovery and positioning.
A kick-off call, focused questions, and a positioning and architecture document for your sign-off.
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Design, copy, and build.
Recommendations come with reasoning, so decisions are quick and your time is spent judging.
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Launch and handover.
Checked, benchmarked, redirected, and handed over with documentation that names what you own.
Throughout, a short email every Friday says what was done, what is next, and anything that needs your decision.
Cost and scope
Quoted after a scoping call, priced in the proposal.
Every practice starts from a different site, a different market, and a different ambition, so the price follows the scope rather than a rate card.
What changes cost
The proposal names the full price before you commit. If the scope changes mid-project, the cost of the change is named before you decide.
What it is not
It is not a visual refresh of the existing site, and it is not a template with your logo placed on top. E-commerce, membership features, and sites in more than two languages are scoped separately.
Common questions
The questions that usually decide whether this is the right shape.
Will this actually change anything?
The project is judged on whether the right prospects understand you faster, referrers have a stronger site to send people to, and enquiries arrive better qualified.
Will this take six months?
No. Eight to twelve weeks from kick-off to launch, with the timeline named in the proposal.
What if we only need the build?
Then a Repositioning Project is the wrong purchase, and we will say so. Build-only work is possible when the strategy genuinely exists already.
Why is maintenance included?
A site starts ageing the day it launches. Updates, monitoring, backups, and careful content changes protect the work you have just paid for.
Next step
Tell us where the practice is, and where it is going.
A thirty-minute call to establish fit on both sides. No pitch, no slides, no obligation.